OLD TOWN BLOCKS
VISUAL IDENTITY
The brief for Old Town Blocks was to design a visual identity for a new
‘Multi use retail space’ in the heart of Leicester. Utilizing the identity to help the space stand out and make some noise. Capturing the energy, spirit and ethos of modern Leicester.
‘Multi use retail space’ in the heart of Leicester. Utilizing the identity to help the space stand out and make some noise. Capturing the energy, spirit and ethos of modern Leicester.
Old Town Blocks combines exciting colours, bold typography and Leicester iconography together to create a dynamic and exciting identity. Celebrating a diverse modern city and bringing communities together in whats more than just a retail space.
Each icon draws from the city of Leicester, its architecture, culture and history as well as taking inspiration from the materials used for the old town blocks space and how it will bring people together.
The icons can be combined together to form different patterns and combinations or be used individually.
Various container mock ups considering a minimised use of the visual identity to make room for retailers own branding and ensure the identity doesn't overpower it. Alongside unused containers that can be used to promote the space.
The animated identity takes the logo mark and focuses on the dynamic features of the space itself. How it adapts for different event and celebrations held in the city. Exploring its moduality and the way in which containers stack upon one another.
The poster design works as a set of three, using the icons in a simplified form to separate the other content. Providing brief information such as the location of the space and what it provides.
Mock ups of locations around Leicester where the identity could be used to promote the space and provide information on it in both physical and digital applications.
The toilet sign is made out of the Leicester clock tower icon. Maintaining consistency through out the visual language, even in the smaller details.
Various Promotional items using the visual language for Old Town Blocks. These items could be found around the space, such as the apron that could be worn by vendors, featuring space on the front for their own
branding to be placed.
branding to be placed.
Old Town Blocks loyalty card encourages people to return and opt to buy from local businesses. Offering them the chance to collect stamps from the various vendors, receiving a free hot drink once 10 have been collected!
