PEDESTRIAN 25 YEAR ANNIVERSARY IDENTITY
A collaborative project made during 1 week for Adobe Jam. The brief was to create the identity for Pedestrian's 25 anniversary, alongside some social media content to promote events to celebrate the anniversary. We were inspired by the way in which they bring people together and form new paths for them to go on and achieve. They are the first step in 'connecting the dots'. The visual language of the project takes this idea, with each dot representing an achievement, goal or ethos.
